GOODLAND
This is a Canadian company creating minimalist, design-forward outdoor living products. Each one is meant to enrich our experiences in nature while encouraging connection to a simpler way of life—the pursuit of pause. The Wood Burning Hot Tub was the first successful offering, and since then we’ve launched many others.
After gathering market insight around the preliminary business concept, I collaborated with founder Craig Pearce on the brand strategy in order to develop the brand’s identity. Our initial research yielded important insights into the brand’s future potential as well as competitive roadblocks, enabling us to build out a brand foundation that drives relevance and differentiation.
More details to come!